Privacy Policy

At Accurate Fishing Store, we approach your privacy with the same precision and care that we apply to engineering our fishing reels. Just as you trust our gear when you’re hooked into a trophy fish, we want you to have absolute confidence in how we handle your personal information. This Privacy Policy outlines how we collect, use, protect, and share information when you visit fishinggearsstores.com or make a purchase from our store.

We serve a global community of discerning anglers from our hub in Toledo, Ohio, and we are committed to complying with applicable privacy regulations worldwide. By using our website, you consent to the data practices described in this policy.

We collect information that helps us provide you with the best possible fishing gear shopping experience, from selecting your Valiant 2 Combo to ensuring your order arrives securely.

Information You Provide Directly:

• Contact Information: Name, email address, phone number, shipping and billing addresses
• Payment Information: Credit/debit card details (processed securely through our payment partners), PayPal account information
• Account Information: Username, password, preferences, order history
• Communication Records: Correspondence with our crew via email or contact forms
• Product Interests: Information about the fishing gear you’re interested in (reels, rods, ATD Combos, parts kits, etc.)

Information Collected Automatically:

• Device & Browser Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on site, click patterns, referring website
• Location Data: General geographic location (country/region level) to provide appropriate shipping options and currency display

We use your information with the same precision and purpose that defines our fishing gear—each piece of data serves a specific function to enhance your experience.

• Order Fulfillment: To process and ship your purchases of reels, rods, combos, and other fishing gear worldwide
• Customer Service: To respond to your inquiries about products, orders, or payment methods
• Website Improvement: To optimize your browsing experience and make it easier to find the perfect gear
• Personalization: To recommend products that match your fishing interests (Slow Pitch Jigging equipment, Valiant 2 Combos, etc.)
• Security: To protect against fraudulent transactions and unauthorized access to your account
• Communication: To send order confirmations, shipping updates, and (with your consent) information about new products and promotions
• Legal Compliance: To meet our legal obligations and enforce our terms of service

We treat your personal information like the proprietary technology in our reel drag systems—we protect it carefully and share it only when necessary for your service.

We may share your information with:

• Payment Processors: Secure partners like PayPal, Visa, MasterCard, and JCB networks to complete your transactions
• Shipping Providers: Logistics companies necessary to deliver your fishing gear worldwide
• Service Providers: Trusted companies that help us operate our website, process data, or provide customer service
• Legal Authorities: When required by law, regulation, or legal process
• Business Transfers: In connection with a merger, acquisition, or sale of assets, with appropriate privacy protections

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

We apply military-grade security principles to your data, just as we approach the engineering of our fishing equipment.

• Encryption: All data transmissions are secured with industry-standard SSL encryption
• Limited Access: Only authorized personnel with a legitimate need can access your personal information
• Secure Infrastructure: We implement advanced security protocols and regularly update our systems
• Data Retention: We retain your information only as long as necessary for the purposes outlined in this policy or as required by law
• Payment Security: We partner with globally recognized payment providers who maintain the highest security standards

You have control over your personal information, much like you have control over the drag system on an Accurate reel.

Depending on your location, you may have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal information in certain circumstances
• Restriction: Limit how we use your information
• Objection: Object to certain processing activities
• Data Portability: Receive your information in a structured, commonly used format
• Marketing Preferences: Opt-out of marketing communications at any time

To exercise these rights, please contact us at [email protected]. We will respond to your request in accordance with applicable laws.

Like precision fishing gear that helps you track fish, we use cookies and similar technologies to enhance your browsing experience.

We use cookies for:

• Essential Functions: Enabling shopping cart functionality and secure checkout
• Performance: Understanding how anglers navigate our site to improve layout and content
• Preferences: Remembering your language, currency, and other display preferences
• Marketing: Showing you relevant fishing gear based on your browsing history (with your consent)

Most web browsers allow you to control cookies through their settings. However, disabling certain cookies may limit your ability to use some features of our website, such as adding items to your cart or completing a purchase.

Our website and fishing gear are intended for anglers who are at least 18 years old. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us immediately so we can take appropriate action.

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. The “Last Updated” date at the top of this page indicates when the policy was last revised. We encourage you to review this policy periodically to stay informed about how we protect your information.